![]() This is an essential benefit for any business or organization looking to promote itself on social media effectively. ![]() This can save time and ensure you can consistently share high-quality content on social media. Instead of searching for or creating new materials each time you want to share something on social media, you can use the assets included in your social media kit. This can include social media captions, hashtags, and bios, as well as any other written content you might use on your social media profiles. Visual elements that you can use to add interest and appeal to your social media posts, such as photographs, illustrations, and infographics. This makes it faster and easier to customize your assets. You can use pre-designed layouts to create social media posts, such as Instagram story templates or Twitter header templates. Visual symbols that represent your brand and can be used in various contexts, including social media posts, website graphics, and marketing materials.Ī description of how your brand should be presented and used, including color palettes, typography, and tone of voice. Images on your social media profiles, such as your profile picture and header image. ![]() Here’s a breakdown of what you should include in your kit: It typically includes a company overview, photos, videos, contact information, social media links, hashtags, a digital logo, sample posts, and any other content that highlights a brand’s best features and benefits. Source: Canva | Social Media Kit Example What Is Included in a Social Media Kit?Ī social media kit intends to provide relevant and share-worthy information about a company or brand to its target audience on social media. This can help strengthen a brand’s image and increase consumer recognition. Having a social media kit helps to ensure that your content is on-brand, cohesive, and visually appealing on all relevant platforms and devices. When you share your content across various channels on social media, it can be challenging to maintain a consistent look and feel that highlights your brand. Three Mistakes To Avoid With Social Media Branding KitsĪ social media kit is a collection of customized marketing materials, including logos, graphics, written content, and images, that a business uses to promote its brand on different social media platforms.How To Make a Social Media Kit in 5 Steps.What Is Included in a Social Media Kit?.How to Make a Social Media Kit: What to Expect.
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